Extreme Networks entered into a global reseller alliance with Lenovo and received certification by EMC VSPEX to strengthen its position in the emerging 40Gb Ethernet switch market, as well as in other businesses. Establishing a dominant role in the 40GbE market early may provide hefty returns to vendors, even though a number of uncertainties remain. The results from TheInfoPro’s Wave 10 Networking Study showed considerable changes in the mix of leading vendors for 40GbE from 2012 to 2013. Cisco secured a lead role in 2013, with Arista and Extreme Networks also being used by respondents. Extreme Networks is not cited for new project plans; for future plans, Juniper Networks and Brocade join Cisco as vendors cited in commentators’ plans. The emerging 40GbE market will undoubtedly change going forward, and Extreme Networks is mitigating existing uncertainties by engaging in strategic partnerships.
It is worthwhile to explain the details of Extreme Networks’ recent strategic moves. As a part of the aforementioned alliance, Lenovo and its distribution channel partners will offer Extreme Network’s solutions, including 40GbE switches, to customers in over 60 countries. In addition to the Lenovo alliance, Extreme Networks also recently received a certification from EMC VSPEX. This certification will enable customers to select Extreme Networks’ products for EMC VSPEX modular reference architecture in order to establish best-of-breed networking, compute and storage.
Many uncertainties lie ahead for Extreme Networks in the emerging 40GbE market, including growth potential and competition from big logo companies. Respondent commentary from TheInfoPro’s Wave 10 Networking Study showed that some enterprises are considering going directly into 100GbE, skipping 40GbE altogether. Additionally, it’s too early to draw conclusions about the dominant companies in this emerging market, but Extreme Networks can expect fierce competition. Nonetheless, Extreme Networks is not putting all its eggs in one basket. The company is building strategic partnerships to establish a well-balanced approach for going forward.
The following narratives were provided by the commentator network about 40GbE:
- “The move from 10Gb to 40Gb is exciting. We’ll stick with Cisco.” – LE, Financial Services
- “Extreme is usually pushing the envelope on high-speed communication. Downside is that they are a carrier switch and do not include features such as NAC. We will look at Microsoft for an NAC solution as a result. At this point, we like what Extreme offers compared to Cisco due to performance, as well as price.” – LE, Education
- “Haven’t determined our next standard, 40Gb or 100Gb.” – LE, Financial Services
- “Either 40Gb or 100Gb is somewhere in our future.” – LE, Services: Business/Accounting/Engineering
- “It will be nice to see about the cloud, big data as well. Are customers getting into 40Gb or skipping it and going directly to 100Gb?” – LE, Financial Services